Reactivating Cold Leads: How Parkour Gym Owners Can Bring Old Leads Back to Life

If you’ve been running your parkour gym for a while, you’ve probably gathered a long list of leads, people who showed interest but never converted, or past members who’ve drifted away. Before you spend big on new advertising campaigns, realize this: your old leads list may still have juice waiting to be tapped.

In this article, I’ll walk you through how parkour gym owners can revive cold leads and turn them into trial class bookings, camp sign-ups, party reservations, and long-term members. Reactivating Cold Leads: How Parkour Gym Owners Can Bring Old Leads Back to Life

1. Automated Email Lead Nurture Campaigns: Keeping the Fire Warm

One of the best strategies we teach at Motion Mentors is the long-term email drip campaign, known as a "lead nurture campaign." When a new lead enters your system, they should automatically start receiving engaging, value-packed emails at varying intervals after they join your lead list. For example, after a new lead enters your list a multi-email campaign triggers. The first email might be a "welcome to our parkour gym" email The next might be an email explaining what exactly parkour is Then, an email explaining what beginner-level parkour moves include ... and each week from here the lead receives some new email that explains something new about parkour, helping the deader build interest and stoke a desire to begin learning.

• Each email highlights something cool or useful about parkour, linking to your blog, YouTube videos, or special offers.
  

• Keep the emails short and personal. Write like you’re talking to a friend.
  

• Provide clear, clickable links back to your website or landing pages.
  

With genuinely interesting and valuable emails, gym owners can see 40%+ open rates and a significant portion of cold leads reactivating just from these nurture emails.

Pro Tip: The CRM we offer at crm.motionmentors.org comes pre-loaded with an editable nurture sequence you can launch to your leads immediately.

2. Send them Emails, Texts, and Calls: The Personal Touch

This one seems obvious, but most gym owners dont do it. Sometimes the fastest way to revive a cold lead is just to call or text them. Yep, just reach out to them again directly and invite them to come in for a trial class.

• Send a friendly check-in message like: “Hey [Name], we’re hosting a beginner-only event next weekend. Thought you might want to drop in!”

• Pair your message with a special offer, like a discounted trial class or an exclusive event invite.
  

Timing matters—think of reaching out before back-to-school season, or right after New Year’s when people are looking for new activities. Any time your sales team are out of new leads, turn their attention to the pile of leads who never book a trial class and when told. Work these leads as if they were new and the results may supprise you. For every 20 or 30 ice cold leads, a couple might spring back to life and book a trial class or party after a single reach out. In your CRM, its helpful to have a catagory for these ice cold leads. We call our lead stage the "not yet reached" stage of the pipeline. Place uncontacted leads here before abandoninging them for ever. Note, thats not the same as leads who said "no, not now not ever". Hard "no" leads can be marked as unqualified and dont need a reachout.

3. Weekly Newsletters: Stay Top of Mind

A simple weekly newsletter ensures your gym stays visible. Often times your leads just need to see your brand 30 or so times before they feel ready to activate and book a trial.

• Highlight upcoming events, camps, or new beginner classes.

• Share quick student success stories or staff shoutouts.

• Always include a call-to-action (CTA) like “Book a Trial Class” or “Join Our Nerf Night Event.”
  

If you don’t already send weekly newsletters, start with just once a month, then scale up. It’s an easy way to reach leads without being pushy. We recommend sending two emails a week, so long as each email contains content the reader will find genuinely interesting or helpful.

4. Social Media Engagement: Remind Them You Exist

Don’t underestimate the power of consistent social media posts. Post videos, behind-the-scenes content, or quick tips about parkour. This also greatly helps the ~30 needed exposures some leads need before they have the trust answer a call or to book a tiral class.

• Promote events like “Beginner Nights” or “Open Gym Parties.”

• Repost content from your community.

• Use Stories to share posts from other gym members.
  

When cold leads see your posts consistently, they’re more likely to reconnect, especially when your content shows what they’re missing out on.

5. Special Events Designed to Reignite Interest

Nothing warms up cold leads like a low-pressure, fun event. Host events like:

• Nerf War Nights

• Pokémon Card Trading Days

• Beginner-Only Open Gyms
  

These events give old leads a "no strings attached" reason to come back. Promote them heavily through email and social media. Make sure your landing pages make signing up as easy as possible. The event itself should have your target audience in mind. Kids are more likely to be excited to come join a Pokémon event, whereas adults would feel more inclined to jump in on a skills challenge night. While leads are in the gym, give them an offer to book a class.

6. Retargeting Ads: Pop Up Where They Hang Out

Run retargeting ads on Facebook and Instagram aimed at people who’ve:

• Visited your website

• Engaged with your past posts

• Previously booked a class or party but didn’t convert

The trick is to acknowledge their past interaction:

• “You’ve seen how awesome our gym is—now it’s your turn!”

• “Been thinking about trying parkour? Now’s the time.”
  

These ads are cost-effective because you’re marketing to people who are already familiar with your brand.

Here's a video walking you through how to make a retargeting ad.

7. Offer a ‘Comeback’ Campaign

Design a limited-time “Welcome Back” campaign specifically for inactive leads. You can offer:

• A discounted trial package (Not a fan of membership discounts, but placing the strategy here for completeness)

• Free entrance to an event if they book a class

• Free trial class after they attend a paid event.

• A "Bring-a-Friend" pass

Use all your channels—email, SMS, social, and retargeting ads—to promote this campaign with urgency.

CRM is Non-Negotiable

If you’re still managing leads manually through spreadsheets or not managing them at all, stop. You need a CRM (Customer Relationship Management tool) to:

• Track lead interactions

• Automate email/text follow-ups

• Organize cold leads for reactivation campaigns

If you don’t have one, get started with the Parkour Gym CRM at crm.motionmentors.org. It’s pre-loaded with tools specifically designed for parkour gyms, making it easy for you to launch these strategies without building everything from scratch.

Final Thoughts: Reactivation is a Goldmine

Reactivating cold leads isn’t about pestering people. It’s about showing up in their lives with valuable, fun, and relevant offers. By pairing automated content systems with personal outreach and smart advertising, you can revive leads who already know and trust your brand.

This is exactly the kind of system we help parkour gym owners set up through our mentorship and CRM platform. If you’re ready to stop letting leads slip through the cracks, start implementing these strategies today. Need help from a parkour gym mentor? Book a class with us today.