If you're a parkour gym owner feeling burnt out, overwhelmed, or stuck in distraction mode, you're not alone. I've been hearing from more and more gym owners lately who are struggling to get important work done, not because they don’t care, but because they’re drowning in a sea of to-dos, unclear priorities, and sheer exhaustion. I get it. In my book Million Dollar Parkour Gym , I share how I spent plenty of time not knowing what to do, or worse, knowing what to do but not having the time or...

Hey parkour gym owners, Jimmy here. Here is a simple social media strategy that has made a huge difference for us at Freedom in Motion and Motion Mentors. It helps you increase engagement, reach more people, and get your audience to take the exact  next step you want—without sending them on a scavenger hunt through your bio link. This method is called a Comment-to-DM Automation , and once you set it up, it runs on its own in the background. Parents think it's you personally messaging them,...

When setting prices for your gym's memberships, it's tempting to look around at what other local businesses are charging. If the gymnastics center down the street charges $120/month, you might feel like you need to match them, or be just under their price to stay competitive. But this kind of thinking is dangerous for your business. I'm quite confident their low-priced gym is struggling, even if they have been open for 10 years. Why copy a struggling model?