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Part One: Build a Strong Foundation

Chapter 1: Define Your Gym’s Culture

Chapter 2: Clarify Your Business Identity

Chapter 3: Structure Pricing and Memberships

Chapter 4: Generate and Nurture Leads

Chapter 5: Close More Sales

Chapter 6: Map Your Client Journey

Part Two: Optimize Day-to-Day Operations

Chapter 7: Create Standard Operating Procedures (SOPs)

Chapter 8: Climbing the Value Ladder

Chapter 9: Clarify Roles and Responsibilities

Chapter 10: Hire and Onboard Staff

Chapter 11: Simplify Staff Compensation

Chapter 12: Build a Culture of Accountability

Part Three: Lead for Growth

Chapter 13: Track Your Business Metrics

Chapter 14: Build Your CEO Dashboard

Chapter 15: Ascend Your Staff