Top Performing Parkour Gym Ad Example

Poorly executed ads are a waste of cash and time. However, Effective ads can unlock ridiculous new levels of lead flow and membership sales.  Each month, we review the top-performing ads we're running across our three parkour gyms and share with our registered business owners a breakdown of what ads are killing it and what specifically about the ads is raking in so much cash for our gyms and inspiring so many new people to join the parkour community for the first time. 

April 2025's Top-performing ad. Specific info below

Gym owners in our program will receive information like this on our top-performing ads each month. 

For context, we gained 102 new members in April. 

This alone will unlock more value for our gym owners than the cost of our mentoring. If you find this valuable, book a call with us this week, and we'll explain exactly how we'll take your gym to the next level. 

Top performing Parkour Gym ad

The ad we pull apart in this article gained us a CPL (Cost per lead) of $12.33, with solid CTR (Click through rate ) (1.74%) and low CPC (Cost per click) ($0.92).

Top-performing copy

 Copy refers to the written content in this ad. When clients see it on Meta, it says this at the top of the written portion above the video. 

Copy Breakdown 

 Here's a glimpse into my thought process when writing this copy. 

"Kids who sit around at home daily after school and on weekends are at risk of underperformance when they return to school. Our indoor parkour obstacle course will keep your kids moving, socializing, and learning new skills. Enrolling is easy.Head to our website by clicking the link below, enter your name, and our enrollment team will help you find a day and time that fits your family schedule. So many kids never find a sport they are passionate about and sit in front of a screen stuck indoors. Our highly trained coaches teach the fundamentals of parkour such as climbing, swinging, jumping and safety skills. Lessons then combine into exciting obstacle courses and movement games. Classes are an incredibly fun time even for beginners with zero experience. Don't wait as our popular program has limited spaces. Sign up Now! https://www.freedominmotiongym.com/try-a-class"

Copy Breakdown 

Here's a glimpse into how I thought through formatting my copy on this ad.

[Hook \ Problem-based hook the target audience will understand quickly] Kids who sit around at home daily after school and on weekends are at risk of underperformance when they return to school. 

[Promise to solve pain] Our indoor parkour obstacle course will keep your kids moving, socializing, and learning new skills.

[Process to solve pain] Enrolling is easy.

Head to our website by clicking the link below, enter your name, and our enrollment team will help you find a day and time that fits your family schedule.

[Expand on the pain point] So many kids never find a sport they are passionate about and sit in front of a screen, stuck indoors.

[Process, product] Our highly trained coaches teach the fundamentals of parkour such as climbing, swinging, jumping and safety skills. Lessons then combine into exciting obstacle courses and movement games. Classes are an incredibly fun time even for beginners with zero experience.

[Call to action] Don't wait as our popular program has limited spaces. Sign up Now! 

[Landing Page Link]  https://www.freedominmotiongym.com/try-a-class

Targeting Strategy 

 Here is how we targeted this ad. 

Targeting the gym’s address plus a 10-mile radius around the gym

The ads are trained on a "look-alike" audience. We fed Metat data of folks who have already joined our gym, and now Metat serves our ads to other profiles that look similar to them in behaviors, occupations, life status, etc.  

This ad targets Website Visitors (WV) who have visited our site in general on any page and our specific landing page URL within the past 180 days. We are also targeting folks who interacted with our gym’s IG page or our gym’s Facebook profile within the past year. 

Landing Page 

For this specific ad, we’re seeing a high volume of lead form submissions using Meta’s built-in lead form collector. Our parkour gym tailored CRM is automatically pulling form completions into the CRM for the sales team to follow up with and book a paid $30 trial session. 

Sales Follow-up

 Leads are pulling into the sales CRM and receiving calls, emails, and SMS multiple times for multiple days in a row until the lead responds in some way. This results in paid trial class bookings ($30). The sales team is following an unmodified version of the current Motion mentors' sales process and scripts. 

Want help making your ads?

Here are the services we offer to the parkour gym owners in our program

• We edit high-quality video ads for you, complete with captions and voice-over.

• We'll help you craft your ad copy, with a hook, body, and call to action that inspires action in your viewers.

• We can help you set up your systems and data tracking so you know exactly how much you pay per new lead, not just for views and clicks.

• We help you set up targeting that reaches your target audience within a nearby radius around your gym.

• We help you set up a landing page that maximizes conversions from page views to leads collected.

• We'll help you launch a fully loaded sales CRM so that your team can take full advantage of the new leads flowing in.

• We'll help you implement professional-level sales systems and training to ensure trial classes register as full-time members.

And that's just the beginning.

If you're ready to grow your parkour gym, book a call with us right now to learn how we can get your parkour gym to its next level.

Parkour Gym Ad Example