Storror's brand is on the brink after Callum Powell's guilty plea, and their silence is finishing what his crimes started. We break down what the research says about crisis communications, score Storror against PR's "Golden Hour," and give every gym owner an 8-step playbook so you never end up here. Educational. Brutal. Required reading.

Targeting is a sales management method. The team sets specific weekly goals for calls, bookings, and registrations. The owner or sales manager reviews progress on those goals every week. The point is to make sure the actual work, the unglamorous follow-through work, is getting done.

Parkour business owners need to develope themselves personally inorder to be effective leaders and company owners. Start here.