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Writer's pictureJimmy Davidson

New Year's Marketing Plan for Parkour Business Owners

With the arrival of a new year, parkour businesses stand at the precipice of immense growth opportunities. The fervor and determination accompanying New Year's resolutions present an ideal landscape for attracting fresh members, expanding audience reach, and amplifying product sales. Whether you're managing a parkour gym, retailing gear, or steering a media company within the industry, leveraging this collective momentum is paramount for exponential business success.


Marketing ideas for parkour businesses. By Motion Mentors
Marketing ideas for parkour businesses. By Motion Mentors

Strategies for Parkour Gym Owners and Coaching Services


Parkour gyms, coaching services, and any membership-based parkour platform can consider using strategies like these to grow your membership levels in the new year.

  1. Reactivation Email: Craft personalized emails targeting previous members who've lapsed. Highlight the gym's enhancements and invite them to experience the improvements firsthand. Inquire about their fitness goals for the new year, emphasizing how parkour programs align with their aspirations.

  2. Open House Sessions: Organize an enticing open house event offering bite-sized parkour lessons and guided facility tours. Implement a structured RSVP system and convert participants into members by showcasing the value of joining your gym.

  3. New Member Offers: Design exclusive January enrollment offers such as complimentary private lessons or future camp access. Utilize email marketing and social media to create urgency around these offers.

  4. Paid Advertisements: Launch targeted ads emphasizing coaching services and cutting-edge equipment. Highlight special incentives for new members, directing traffic to dedicated landing pages for conversions.

  5. Special Events: Plan engaging competitions or 'bring a friend' days to foster organic content creation and social media sharing. Use these events as lead-generation opportunities.

  6. Robust Social Media Campaigns: Consistently showcase the gym's vibrancy, member testimonials, and snippets of exhilarating parkour sessions. Use compelling storytelling to pique curiosity and drive traffic. Posting frequently on social media is an important way to systematically increase your reach.

  7. Referral Programs: Implement a referral system rewarding existing members who bring in new enrollments. Incentivize successful referrals to stimulate word-of-mouth marketing.

  8. Community Challenges: Create monthly or quarterly fitness challenges, promoting them on social media and among members to attract new participants and foster community engagement.

Strategies for Parkour Businesses Selling Products


Sell clothing, training gear, or something else parkour-related? Consider using strategies like these to grow your sales volume in the new year.


  1. Email Engagement: Initiate genuine conversations with past customers via email, seeking insights into their new year training aspirations. Offer personalized incentives or discounts for their continued engagement.

  2. New Year Offers: Create compelling offers like limited-edition gear or merchandise specifically for the new year. Use scarcity marketing to drive urgency and quicker purchases.

  3. Paid Advertisements: Develop captivating ads highlighting gear benefits and special discounts, directing potential customers to dedicated landing pages for conversions.

  4. Special Events on Social Media: Engage your audience by encouraging user-generated content involving your products. Host challenges that prompt customers to create and share videos or images showcasing their experiences.

  5. Robust Social Media Campaigns: Regularly post content showcasing products and customer satisfaction. Utilize engaging visuals and storytelling to drive interest and traffic to your online store. Posting frequently on social media is an important way to systematically increase your reach.

  6. Limited Edition Releases: Design and market exclusive, limited-edition gear or merchandise specifically for the new year. Utilize scarcity marketing to drive demand and urgency among enthusiasts.

  7. User-Generated Content Campaigns: Launch campaigns encouraging customers to share their experiences using your products. Feature standout user-generated content to highlight customer satisfaction and community engagement.

Strategies for Parkour Media Companies

Run a parkour podcast, news website, magazine, or any other media outlet? Consider using strategies like these to grow your membership levels in the new year.


  1. Social Media Dominance: Establish a content calendar for daily posts, emphasizing the unique value proposition of your media company. Highlight engaging content and user testimonials to foster engagement. Posting frequently on social media is an important way to systematically increase your reach.

  2. Collaborative Content: Identify potential collaborations with content creators sharing a similar audience. Create cross-platform content that benefits both parties, expanding reach and engaging newer demographics.

  3. Special Events for Audience Engagement: Organize events or challenges that encourage audience participation and content sharing. Foster a sense of community among followers, promoting engagement and loyalty.

  4. Featuring Special Guests: Strategically collaborate with influential figures within the parkour community. Amplify their reach across social media platforms to heighten brand awareness.

  5. Interactive Webinars or Workshops: Host online workshops led by industry experts, offering insights and training sessions related to parkour. Promote these events through various channels to engage attendees directly.

You Got This!

The new year presents boundless opportunities for successful marketing campaigns in the parkour industry. Each strategy aims at acquiring new clients and boosting sales. Encourage readers to adapt these strategies to suit their business needs and leverage MotionMentors.com's expertise with a FREE consultation, aiding in their quest for a thriving parkour business.

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