Fast Cash for Parkour Gyms: Get quick cash in an emergency
- Jimmy Davidson
- 3 days ago
- 9 min read
One of the hardest times of the year for kids’ gyms.
School is out, families go on vacation, school program contracts pause, and many members put their accounts on hold. Suddenly, cash flow gets tight—sometimes painfully tight. We’ve seen gyms hit a point where owners skip their own paychecks or take out emergency loans just to cover rent and payroll.
Loans can help in a pinch, but they come with two major downsides:
They have to be repaid—and lenders often want their money back fast.
You end up paying back more than you borrowed—sometimes 150% or more once interest and fees pile up.
So what if you could pull cash out of your business now—without loans—while also locking in long-term retention for a portion of members?
That’s what today’s strategy is all about. In this article, gym owners will learn how to rip cash out of their business in a pinch as an option before heading to the lender. I'll teach you a reliable play and how to launch it. It's not the only way that exists, but it's a darn effective one that doesn't add much, if any, complexity to the business, just a short-term marketing push. However, this article is not a long-term solution to the issues that may have created your money problems. Be sure to read the reality check section at the bottom. Let's jump in. Fast Cash for Parkour Gyms: Get quick cash in an emergency
The “Year of Progress” Offer: Prepaid Annuals
Parkour gyms typically offer a membership. If we can get a number of members to pay up front for a year, the cash pulled forward can help you get out of a bind.
Here’s the play: you sell a capped number of prepaid annual memberships to your warm audience (current members) with bonuses and a guarantee that makes it a no-brainer.
The Core Offer
Pay for 12 months upfront at 20% off your current monthly rate.
Example: $249/month = $2,988/year → $2,390 prepaid now.
Members keep their exact membership for the full year—just prepaid at a discount.
This instantly creates a strong win-win. Families save, you get immediate cash, and both sides commit long-term. Danger This only goes out to your current members. We only want to sell enough of these packages to solve the cash problem. Because we are offering a 20% discount on the annual plan, you're borrowing against your future cash flow and taking a 20% cut. This can be better than taking a loan for two reasons
Loans often require you to pay back more than 120% of the loan amount
Loans require regular repayments, causing an ongoing cashflow burden. For those reasons, I prefer this play over a loan, unless you can find a Line of credit or a friendly loan that offers excellent terms.
The Bonuses (Layer Them to Build Urgency)
You’ll add these bonuses in stages during the promo.
Each one pushes fence-sitters closer to action:
Core offer: Pre-pay your annual membership and get 20% off. PLUS you get...
Four Private Skill Sessions (one per quarter) → Progress faster (Or something that helps students progress faster. This bonus should accelerate their results. Private lessons could be that.
$200 Camp Credit + Early Camp Registration Window → More of what they love. Give them some icing on the cake. If you offer camps or events, credit or event passes sweeten the offer.
$150 Birthday Party Credit + 4 VIP Guest Passes → This further builds value, plus now it incentivizes the member to invite friends, helping you generate leads, so we can take steps towards solving this long-term problem.
Each bonus touches a different motivation: faster skills, family value, and social fun.
The more valuable the bonuses, the more attractive this offer will be.
The Safety Net: 30-Day Guarantee
To make it risk-free, include a 30-day “Love it or revert” guarantee.If they don’t love the prepaid deal, switch them back to monthly and refund the difference (charging for time used at the normal rate).
This safety net massively increases trust and makes the offer feel safe to jump on.
Scarcity + Urgency
For this to work, it has to feel limited. Otherwise, people wait and never buy.
Cap spots to 5–10% of your active members (so it feels exclusive and so you don't overextend this discount, which takes away from potential future cash).
Keep the window 7 days max.
Give live updates (“5 left, 2 left, sold out”) to create momentum.
Announce more bonuses as you get closer to the end date to bump folks off the fence.
The 5-Day Fast Cash Campaign
Here’s how you roll it out via email and SMS:
Day -1 (Heads Up): Tease the launch tomorrow.
Day 0 (Cart Open): Announce the offer + Bonus 1. Add countdown + cap.
Day 2: Announce Bonus 2. Share camp benefits.
Day 4 AM: Announce Bonus 3. Push urgency.
Day 4 PM: Final call / “almost gone” update.
Example math: Sell 30 prepaid annuals at $2,390 = $71,700 in days, not months.
That’s cash in your account to cover payroll, rent, and breathing room—without loans.
📲 5-Day SMS & Email Sequence
Day 1 (Primer) SMS:📲 “Heads up—big member-only offer drops tomorrow. First-come, first-served. Watch your email.” 📧 Email Subject: “We need to talk.” I'll keep this short. I want to help your family achieve [Ultimate result your gym promises] even faster. There's a selfish reason we're doing this... Main Reason: Transparently, we want to invest in [big expensive thing/gym renovation / exciting new hire/game-changing staff training] which will benefit you in these ways.
Benefit 1
Benefit 2
Benefit 3
So, as a way of saying thank you for supporting our parkour gym, for [10 customers only] I'm going to give you this ONE TIME ONLY DEAL -and - it will only be available this week. EXPIRES [SATURDAY AT MIDNIGHT] What the first [10] people get:
Savings: % 20% off what you pay for an entire year.
PLUS
Bonus premium speed feature
Bonus premium ease feature
Bonus premium access feature
Yep, you're going to GET MORE and PAY LESS than everyone else, in exchange for [prepaying for the year] so that we can make this investment and improve our gym.
We're limiting this to [10 families] only. Again, this is a one-time only deal that I'm making because you helped me (and everyone else) so that we could make this investment. It's also a large discount, so we can only afford to offer it to the first [10] people responsibly.
This is only going to customers. So, since you're already committed and investing in getting [goal], I figured youre going to spend the money either way, might as well get the savings now and enjoy the benefits all year.
To get it → [Click this link to book a call ] / [pick your membership and check out here on this page]
OR reply to this email with: "I'm in, yes, use the card on file for a year with the discount applied. "
PS - I have never done a deal of this magnitude before, so it's limited to only 10 people. And, the offer expires at [midnight on Saturday] - or - once the slots fill. which ever comes first.
Day 2 (Announcement) 📲 “Email sent: ‘Don't wait too long before opening it, done be like this guy.
📧 Subject: “Best. Deal. Ever. for [10] people only” Explain the offer, cap, who qualifies, and guarantee. Example line: Body: In case you missed it, yesterday I made a limited offer for 10 people thats only good until midnight on Saturday PST. What the first [10] people get
Savings: % 20% off what you pay for an entire year.
PLUS
Bonus premium speed feature
Bonus premium ease feature
Bonus premium access feature
What it costs: The deal is only for a prepaid annual membership and will be tacked on to the end of your current program. We have a few different options [based on your current subscription], but you only have until Saturday night to take advantage of it. How to get it: To get it → [Click this link to book a call ] / [pick your membership and check out here on this page]OR reply to this email with: "I'm in, yes, use the card on file for a year with the discount applied. " UPDATE:
Do this now, about half of the spots are already gone. And we still have five seats left. I doubt we'll make it through Saturday. So contact me immediately to be one of the 10.
[signed your name]
PS: To skip the line and guarantee your discount and premium benefits. Test "I want in-yes you can use my card on file for the year with discount applied' to my cell at XXX-xxx-xxxx
Day 3
📲(48 Hours Out) "Hey, I know that I sent you an email about our offer, but I wanted to send you a text too, because this offer won't ever happen again. Click on the link [link] <<< to set a time for us to talk about it and how it will help you.
📧 Subject: “How to [get dream result] and save money doing it:
Recap the value and scarcity. Add simple FAQ (billing date, class access unchanged, transfer rules).CTA:
Body: People were asking how many spots were left. Answer: Over half of the spots are now gone. [X] people have already taken me up on the year of savings and will be getting:
Bonus premium speed feature
Bonus premium ease feature
Bonus premium access feature
No other customers will get these. (As my way of saying thank you)
It's easy to say you support something, its another thing to show it!
If you want one of these final spots it will create a win-win-win. Win for you, win for me, and a win for our parkour gym community, who benefits from [investment]
Here's all you have to do right now
[take the action] [ link]
[Your name]
PS: For those of you who asked, this is only for my current members. I can't afford to give this offer publicly.
Day 4 📲(24 Hours Out + Bonus 1)“Bonus #1 unlocked: 4 private skill sessions included. Doors open tomorrow. Set an alarm—expect a sellout.” 📧 Subject: “2 spots left + new game changer” Explain how private coaching accelerates progress, builds confidence, and improves safety. Remind them of limited spots and launch time.CTA: “Get early link” [link] Body: IM honored and humbled to send this email out. We're well on our way to being able to afford [investment] that will benefit everyone. We have two spots left for the [offer] Eight of you have already taken me up on it =. and that means the world. As my way of saying thank you, you'll be getting:
Bonus premium speed feature
Bonus premium ease feature
Bonus premium access feature
AND- GAME CHANGER I WAS SAVING UNTIL NOW
Another premium feature
If you want to start with these eight people, hit reply on this email ASAP and text me back at xxx-xxx-xxxx
(Your name]
PS - We'll probably hit the goal before the deadline, so if youre on the fence, get in now.
Day 5 (Final day of sale)
📲9:00 AM: “It’s LIVE [X] claimed, [Y] left. Don’t miss it: [link]”
📲4:00 PM: “Final push—Bonus #3 added: [mention final bonus]. Ends when sold out. [link]” 📧 Subject: “Saving $XXX ends tonight. Don't kick yourself tomorrow. ” Announce cart open. Restate value, cap, guarantee, and activate Bonus #2.CTA: “Claim your spot” [link] Body: I've heard it from a few of you that are saying "I'll wait for the next one.: and I wanted to address it. What is there is no "Next One"? What if, by not taking action now, you don't make the "next step" in your progress the truth is that a whoppuing 42.7% of people spend more time on their phones than focusing on their goals. But taking your movement, mindset, and health to the next level unlocks so much more in life. Let us help take your family to the next level of health and passion for movement. The [Offer name] expires tonight, and while we have an EXTREMELY great group of members in this already, I know there are a few more that should do it. To get this, reply to this email or text me at xxx-xxx-xxxx [your name]
If sold out:“Sold out—waitlist here: [link]”(If someone backs out: “1 spot reopened. First reply gets it: [link]”)
Day after - wait list email
Send this if you had any dropouts, or just want a few more to register from a wait list.
Hey, it looks like someone backed out of the deal because of [unforeseen issue, sick, leaving town, etc.]! And that's a bummer for them, but great for YOU! Can I call you to talk about it?
Reply YES to this email and I'll call you right away.
Or text me "IM IN"at xxx-xxx-xxxx
Make it happen checklist
Gather your list of members / hot leads
Create the offer you want to send and bonuses (max out the value)
Pick the price. 10X to 50X for maximum cash. Be Bold, especially if it's an emergency
Prepare your emails and Texts Announcment Recap the offer Two days out
24 hours out Final day, two spots left Sold out / waitlist
Send the sequence. collect cash
Deliver and make good on your promises.
Final Thoughts-Reality Check
The “Year of Progress” Fast Cash play is powerful—but it’s not a magic bullet. It buys you time. It covers payroll, rent, and gives you breathing room. But if you find yourself reaching for this lever every summer, it’s a sign of deeper issues inside the business.
Why do gyms run into cash crunches? Common causes include:
Weak financial tracking and reporting. If your numbers aren’t accurate or updated often, you won’t see problems coming until it’s too late.
Underpricing memberships. If your rates don’t match the value you provide, your revenue will always fall short.
Slow cash collection. Maybe you’re not converting enough new members quickly, or you’re letting too many pause/hold payments at once.
The real fix isn’t another emergency promo—it’s building a business that stays healthy year-round.
Once you’ve secured cash with this short-term play, use that breathing room to dig deeper. Look at your pricing, retention systems, cash collection process, and financial reports.
And don’t do it alone. Work with a parkour gym mentor who’s already solved these problems.
A good mentor can help you identify blind spots, create a clear plan, and install systems that prevent these crunches from happening again.
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