Storror's brand is on the brink after Callum Powell's guilty plea, and their silence is finishing what his crimes started. We break down what the research says about crisis communications, score Storror against PR's "Golden Hour," and give every gym owner an 8-step playbook so you never end up here. Educational. Brutal. Required reading.

Why Every Parkour Gym Owner Needs Child Abuse Prevention Training (And How to Start): A Step-by-Step Guide to Making Your Parkour Community Safer